Do you know what Marine Biology, Carpentry, Project Management, and Marketing have in common?
It’s me!
Some may think that pursuing that many avenues hinders your growth, but like Einstein said, “I have no special talent. I am only passionately curious”. I have spent the last 13 years following my curiosity and learning a wide variety of skills that are perfect for the world of digital marketing. If you want to learn my story and see the skills I’ve acquired, click below!
These are the various channels of digital marketing that I have gained experience in. If you’d like to know more about how I’ve utilized these skills, check out my portfolio!
Created marketing campaigns that built brand awareness and generated leads using both market research and competitor research.
Created brand documents that outlined customer personas, brand voice, brand colours, and more. This allowed all content to remain consistent across various channels.
Optimize websites using both on page and off page strategies. Utilizing key word research,title tags, meta descriptions, alt text, backlinking and more
Researched and created compelling copy for websites and guest blogs. This involved utilizing keywords, user queries, and answers to people also ask (PAA) to rank higher in the SERPs.
Utilized GA4 and Wix Analytics to track traffic and key events, which informed campaign strategies.
Created campaigns and content for businesses. This increased customer engagement and built trust through social listening and engagement.
Created a paid marketing campaign that focused on building brand awareness and increasing website traffic. I targeted keywords that had a medium competition or less, over 1k monthly searches, and under $10/ click. I monitored ad spend and adjusted to remain within budget.
Generated leads through the landing page and increased brand awareness.
